7 Tips To Improve Your Facebook Engagement

What’s Happening on Facebook?

What is Facebook Engagement:

Engagement on Facebook is determined by how many likes you get, how often your Friends comment and share your posts; how Facebook favors you and how many % of Your Friends actually view your posts in the time line.   Generally only 8% of your Friends see your post. 

What is the Purpose of Facebook:

Although people use to promote business on their personal page, Facebook is highly social and personal.
In fact a majority of people just use Facebook for social network and used to promote business.

There are many people who use Facebook just for personal and social status.  They have lots of time and lots of fun.  They post photos of their family vacation, eating out and parties.  Most  of them are not concerned about any of the metrics .  They are having a blast.  What a pity they don’t monetize their hobbies on Social media.

If you are using Facebook for marketing your business, then you must improve engagement.

7 Tips to Increase and Improve your Facebook Engagement:

You need to promote yourself and show off your lifestyle.  That’s how you promote your business on Facebook.  Then 2 out of 10 posts, you provide rich content and social proof on Facebook to establish your authority.

[1] Impress your Friends and Viewers with Cover and profile:

Your cover page must have a great image and pictures and have a high resolution; must state a purpose of your Facebook.   It is highly recommended that your profile is  your facial photo.  Not of your pet, a flower, object or even your own child by himself.  
People want to know what you look like.

[2] Follow 80-20% Rule:

You must not just post about your business, products, company features or your opportunity.
Your post on business related matter should be no more than 20% of your entire posts. 

[3] Images:

Make your posts highly visual. 
Include great photo shots of places you visit, events you attend, socializing you do, nature and unusual places and things. 

[4] Timely and Trending topics:

Include trendy topics, timely topics and seasonal, festivity and holidays. People are attracted to varieties.

[5]Fun and Humor Elements:

Not get too professional, technical and authoritative.  Include lots of fun and humor.

[6]Relaxed Attitude:

Don’t be high and all mighty and try to be perfect.  Include your vulnerabilities and small mistakes.

Without giving heavy negative or critical comments. 

[7] A wide level of syndication:

Don’t rely on a single social media.  Start a blog to anchor all your other social media sites.  Start with a blog, embed video or YouTube video.  Then share your bog or vlog on Facebook, Twitter, Google Plus, Pinterest and LinkedIn.

Special Bonus: 

Pay special attention of what social media is helping you with. Express Who you are.

{1} Monetizing
{2} Improving your communication skills
{3} Discovering who you are.
{4}Whatever your product is, whatever your niche is…

Be Who You Are!  Know Your message!

Many people are using this simple automated system and training to achieve abundant life and getting the benefits described above to be the person who they all aspire to be. 

 To Your Success,
Yukiko Iino