Online Branding and Hypnotic Story Telling
Online vs. Offline Business:
Online branding yourself and your business is very important just as is offline. The growth of search engine tools, social networking, blogging and YouTube put you as a professional on the spotlight more than ever before. When you talk about yourself by using a hypnotic story, this allows you to brand yourself effectively.
You may not be attending many business network meetings or frequenting your local Chambers of Commerce events as in the past. You may not have one minute elevator speech ready to recruit someone to your business in an elevator at an office building or at a hotel.
There have been lots of changes. But the fundamental principles of doing business have not changed. And it begins knowing yourself.
Knowing Yourself:
Ask yourself these three primary questions. Once you think deeply about why you are involved in online business, your approach in marketing will be fine tuned. You will become aware of your target audience. You will develop your philosophy and skills in marketing.
- What is your Purpose in life? This is your deep calling in life.
- Who you want to be known as? What do you love and enjoy doing.
- What can you offer to people? What types of problems
can you help people to solve? You should know now how you are targeting.
Write down your answers and explore what you really feel about where you’re your focus should be. Knowing yourself allows you to understand about others. Relationship building is an integral part of online business like offline business.
Delivering Your Service and Products:
How you brand yourself and business plays a critical role in setting up all the online sites. If you are an affiliate or a distributor of a company, you may want to go an extra mile to set up your own customized sites. Most successful marketers do customize.
Clean up and check up your web and Internet presence in all of the following areas;
(1) Website
(2) Blog site
(3) E-mail Campaigns
(4) Google+ Hangout
(5) Webinars, Videos & Audios
(6) YouTube & Social Media Sites
(7) E-books and Kindles
(8) Amazon, E Bay and E-Commerce Stores
You will need to select and develop hosting sites and methods of delivering your products.
Set up a customized domain name for your business sites, logos and images. You may choose to use more than one domain URL as needed.
You are posting links, banners and landing pages to capture visitors’ e-mail addresses.
Expressing your message:
You will be publishing content and your thoughts on your expertise daily or weekly. A website’s contents don’t change very much. This is where you capture your future customers’ attention and trust. Instead of setting up many auto-responders, broadcast newsletters daily or several times a week to your e-mail list.
Blogging is highly dynamic and business is generated more when blogging is done consistently and frequently. The key point is to publish consistently and create resourceful and helpful content. Blogs and social media posts are all syndicated.
Learn to Tell Your Own Hypnotic Story:
When you visit social media sites, many beginning marketers are bombarding their links and product images post after post. If you are receiving a proper marketing education and coaching, you will be learning to do attraction marketing.
Telling a hypnotic story about your life will draw your target audience into your business. They will empathize with you and want to join in your business or buy from you naturally.
Some of the key elements of Hypnotic Story Telling are:
- Include a keyword related to the target audience in the first sentence.
- Include a reason why your audience wants to read your story by creating lots of empathy.
- Your previous struggles and current success story provides a solution to your audience’s problem.
- Share what your life is like now and why you want to share this with the audience.
- Offer your help for your audience to change their current situation.
All the contents and stories you tell must carry the same consistent image. What you are promoting is not the company, the products or business opportunities. By promoting your brand, you are promoting YOU who in turn offer solutions to your people’s problems.
Blogging is one of the most powerful and consistent Internet tools today to establish your authority in the market.
This blog is posted on a newly designed viral bobbing platform as a part of the simple 3 step online system. You can see that ordinary people just made up their minds and got started.
Here is a PDF Free Bonus Report:
It is a compilation of many successful marketers’ experiences in this industry.
Essential Guide to Internet Marketing:
9 Tips of Dos and Don’ts
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To Your Abundant Life,
Yukiko Iino