In Marketing Your Target Has To Be Narrowed Down
Your Thinking On Marketing May Has to Be Reexamined:
- Did you know that it is almost counter intuitive to narrow down your market.
- Because you want to keep open and target and reach a wide range of prospects.
- You would like to reach wide and keep wide and get lots of leads from all different kinds of people.
Need For Target Market:
- Research and experiences by marketers have found that you must narrow down, narrow down… your target.
- Be really specific.
- If you say “I am going to take care of network marketing people.” That is so broad.
- Within network marketing, you would want to narrow down.
What Is Your Niche?
- It’s like saying, “I’m gonna do a weight loss as my niche.”
- There are different aspects of weight loss for men and women.
- There are different age groups.
People need to gain weight.
People who want to lose weigh by exercising.
Or a diet.
You need to narrow down what your target is.
What Is Your Passion?
- A very important consideration is: what is your desire in your heart?
- Problem and Solution
- Really focus on what your target group is.
- Then start to provide a solution to the common problem to those you identify as your target market.
In the large area of Internet Marketing, there are several sub sections:
Are you looking to deal with Network marketing?
Subcategories of Internet Marketing:
- Internet marketing affiliates?
- Or people who are doing home business in general using Internet Marketing.
- Brick and Motor business people using Internet marketing?
- Financial services?
- People who are completely broke wanting an opportunity in online business?
- Looking for secure incomes sources for retirement online like Baby Boomers or X generation?
First figure out who you would like to work with and what your target should be.
{1} I will provide steps to figure out your Target Market.
{2} Then you will be able to do Email marketing appropriately.
{3} You can provide value first to attract your leads by creating a bonus and giveaway.
{4} Then, you can capture leads and prepare to convert your leads to sales.
7 Step to Unleash Target marketing:
[1] Understand the need to Define A Target Market:
A target market is a group of customers you choose to your marketing effort. You are selling or offering your service to this specific group. There is a misunderstanding that you have to keep a wide customer basis. A well-defined, narrowly focused group is the way to conduct successful target marketing.
Are you targeting a mega-niche area like dating, dog training or weight loss and there is no way you can attract customers to your website or blog site?
[2] Know your passion, desire and knowledge base:
Generally people know best something they really are passionate about. Choose something you love to do and it must be something that is worthwhile for your time and effort. It must be something that you love to share with others and you can add value to their lives. What you target must be aligned with your passion.
[3] Pick your niche:
When choosing your niche in Internet Marketing, you must take 3 factors to ensure that your products or service are profitable.
{A} Is there a wide range of products offered in your niche. If all you can sell are books, perhaps you don’t have enough range of products?
{B} Are there customers buying online? People may shop around online for lawn mowers or TV sets but actually go to stores. It’s important for you to research on customers buying habits.
{C} Can you successfully compete? Are these very high priced items that only have a very limited customer base? Are the prices too low that your commissions will not cover your cost and time?
[4] Marketing Research can be conducted:
What is selling Amazon? You can get a very good idea.
You can also browse in ClickBank.com to see what are popular Niche and products online.
You can Google some of the ideas and items you have.
(We do offer training on extensive keyword search.)
[5] Narrow focus on your target market:
Consider demographic, age, and gender.
What and who would you like to work with
- age group or generation
- gender
- ethnic group
- marital status
- occupation or industry
- family status (children or no children)
- income level and/or education
- buying habits
- geographic location
- hobbies and interests
- residence: home owner. renter
[6] Identify specific problems this specific group has:
Identify 3 problems.
[7] Provide a solution to each of the problems you listed:
What comes with target marketing is giving value and content rich information to your prospect.
Trying to sell aggressively and spamming on social media sites have been found ineffective.
You can provide your information, service and/or training via free reports, E books, a short video training sessions.
Tens of thousands people who want to make money online have found this simple automated platform. They have been able to earn money online as they learn many of the essentials needed to navigate on the Internet.
To Your Success,
Yukiko Iino