5 Things To Know About Generating Leads: Organic and Paid Solo Ad
I am driving in one of my favorite areas in my neighborhood. It is so beautiful, spectacular and delicious.
Solo Advertising is one of paid traffic methods.
0:32 Where people fail in Internet marketing is that they don’t follow the rules of 3 C’s
Creating traffic.
Capturing leads.
Converting into sales.
Time Line on Video:
2:11 Fear of New Internet Marketer
3:52 Organic Traffic and Advertising
4:24 Best Way to Start Paid Traffic for a beginner
5:20 Results You may Expect…
Watch the above video and proceed to read…
What is a solo ad?
Solo ads are one of effective and popular ways for Internet Marketers to promote their offers and collect e-mail addresses of their targeted prospects.
As a marketer you pay a vendor to “rent” their list of subscribers.
You provide a URL or a link of the capture page attached to the sales page (often a video).
The vendor has his own e-mail broadcast; and send his list to your offer which is your sales page link.
The most popular payment option is Pay Per Click (PPC), you pay a specified amount for each click that the vendor’s person makes.
The important procedure you need to follow when placing a solo ad:
1] Choose a reputable trust-worthy vendor.
This is a very hard task as a beginner. You should never work alone for you’d probably taken advantage by a dishonest vendor.
2] You mostly will not need to write the email copy which attracts the prospect to opt-in to your capture page. Most likely the vendor will have an excellent E-mail already as he knows his list well.
3] Set up your funnel; a well designed capture page with a great heading, brief description, option for entering name and Email Address and connect to the sales page or video.
You will provide the URL of your capture page to the vendor.
There are several steps you need to be ready for the capture page.
You would need a website or blog site, a server that you can create a lead magnet and an Autoresponder.
You must have a hosting service for your autoresponder to collect your Email, and manage broadcasting newsletters.
Aweber and GetResponse are great choices for beginning Marketers. GetResponse allows you one month free trial without asking for your credit card information.
A capture page is also called; opt-in, landing or squeeze page. It has an image and texts with a headline and description to inform your prospect your offer so that they can put in their Email address.
4] You pay the vendor upfront and there is no refund policy. You cannot complain because you felt the optin-in conversion rate was not what you expected. There have been situations, however, when marketers were able to prove the traffic source was very bad and they demanded their money back.
5 Things You should Know About Generating Leads Online:
Organic and Paid Solo Ads:
[1] Don’t figure everything on your own.
Do not find a vendor on your own and do not place ads without any understanding about the process of paid advertising online.
If you paid to take a course, often the presenter will not reveal the source of his traffic unless you join his inner circle or exclusive clubs. The traffic source is carefully guarded.
[2] Patience is a virtue needed online.
You must accept that building an organic source of traffic takes time. It depends on not only marketing skills but how you establish authority, trust and rapport with your prospect online.
Apply John F. Kennedy’s historically famous Inauguration Speech to how you work in your Internet business.
So now change your mindset:
“Ask not what your Internet business can do for you, ask what you can do for your Internet business.”
You must become the person people want to follow. You must become the person people respond to. Remember people like you and trust you and that’s why they buy from you.
[3] Defined Goal and Persistence are the essentials in paid campaign:
Paid traffic, like placing a solo ad requires time, experience and patience.
Your results are not measure by how many sales you get immediately.
The primary goal of a solo ad is to get leads and improve the opt-in conversion rates,
a percentage of people who enter their email addresses over the people who just click to see your capture page.
[4] Know your Stats and profitability Potential:
Example:
If you are an affiliate and selling $100 and receive 50% commission on each sale… That is a quite good commission. The minute your customer purchase the product, your vendor is your biggest competitor because your customer will be on his list, too.
Comparison Study
One Potential Scenario:
Let’s use the same stats from my Team Leader Jon’s.
Assume he had bought 3000 click at $ 0.85 =$2550
You got 1558 leads (51% Opt-in) this is very high!!
In Jon’s case he has low ticket items of trials and he got 40 total sales.
Let’s day he made about 40 sales x $7 Trial = $280
3 upgrade of $70 each= $210
and 2 people upgraded to purchase all
the products for training to do business
seriously 2x 2100= $4200
total commission = $4690
This does not count the residual commissions he will be getting on subscriptions
and other people who will upgrade at some point.
Total profit for 2 week period = $1690
(This is a rough estimate of what he actually earned.)
The Beginner’s Probable Scenario:
as an affiliate in another company like ClickBank.com
Assume you purchased 3000 clicks at $0.85 also= $2550.
And got 40 sales.
Beginner’s commission 40 sales x $50=$2000
Probably this is quite unrealistic for a beginner:
- He wont’ be able to find a trusted vendor and get such a good price per click.
- He is not running a low ticket item special promotion offer. He probably gets much less sales.
- A new Internet Marketer does not have a high converting capture page.
- New Marketer has to learn how to do follow up Email marketing.
Knowing your commission structure; sales funnel and traffic cost is crucial.
We do not recommend buying solo ads nor do a paid traffic campaign if you do not have high ticket items to sell.
[5] Mentorship, ongoing training offering various levels and Mastermind Team are the three basic foundations for success.
Step 5 creates a solid foundation for success. It’s a three- prong approach.
- You are properly guided by someone who has a vested interest in you and who really likes to help you without trying to get more tuition out of you.
- You are trained based on your level of understanding and commitment to succeed in your business.
- You work with your team connected with Facebook and/or Skype chats and Team hangouts.
A new beginning person has a chance to succeed.
It not as difficult as it seems.
Not as overwhelming as it feels.
Not as complicated as it appears.
People who had much less financial resources than you have succeeded.
People who had less education than you have succeeded.
People with less life experience than you have succeeded.
Success is not based on what you have on the outside.
This is why it is important to look at Internet Marketing business as an entire system, not just technology encased in a computer system, software or applications, Internet, technical skills but rather human learning process, accelerated and intensified human relationships and the evolved mindset.
To Your Abundant Life,
Yukiko Iino